VW has had a bit of problem selling the Beetle to male customers and despite launching a New Beetle specifically targeted at guys, was not particularly successful.
This may change the perception of the Beetle as a "cute" car:
On closer inspection, they are not the newer versions of the Beetle but rather modified versions of the popular model.
This may change the perception of the Beetle as a "cute" car:
On closer inspection, they are not the newer versions of the Beetle but rather modified versions of the popular model.